Agricultural Marketing: Perspectives and Potentials (Hardback, Anil Bhat & S.P. Singh)

Agricultural Marketing: Perspective and Potential for raising awareness among society regarding agricultural marketing and its perspective and potential in India. Authors from all over India will be invited to contribute to the subject matter, with the theme covering all aspects of marketing related to agriculture and its allied enterprises.

Content

Theme 1 : Agricultural Marketing : Status, Scope, Marketed surplus, Marketing Costs, Margins, Producers’ Share, Marketing Efficiency, Interventions 1.Trends and Pattern of Production and Export of Fruit Crops and Apple in India with Special Reference to Jammu and Kashmir by Naresh Singla, Fayaz Ahmad Beag and Mumtaz Ahmed 2.Agricultural Marketing in Himachal Pradesh: Issues and Perspectives by R.S. Prasher, Seema Chandel and Subhash Sharma

Theme 2: Potential of Agricultural Marketing: 3.Efficient Marketing of Annual Moringa in Tamil Nadu: An economic Analysis by T. Rajendran 4. Production and Marketing of Marigold Flowers inUttar Pradesh by A.K.Singh, H.L.Singh and D.V. Singh 5. Litchi Marketing Practices in Bihar by Ranvir Kumar and Suman Kalyani 6. Production and Marketing of Vegetable: Micro Level Evidence from Chhattisgarh, India by Hulas Pathak, Lokesh Satankar and Anil Bhat 7. Agro-Biodiversity: Issues, Analysis and Imperatives Hulas Pathak, Manish Markanday and Anil Bhat 8. Production and Marketing of Marigold Flowers in Bhaderwah area of Doda District of Jammu Region by Arti Sharma 9.Aspects in Marketing of Mushrooms: Focus on Small Scale Growers by S.P. Singh, Manish Sharma, Pawan Kumar Sharma and Nimit Kumar

Theme 3: Agricultural Marketing and Price Analysis: 10. Short Term Price Forecasting of Potato at Pre Harvest Stage in Uttar Pradesh by Rakesh Singh, Arpita Gangwar, Susheel Kumar Singh and P.K.Singh 11. Analysis of Structure and Price Fluctuations in Vegetable Marketing in Andaman & Nicobar Islands, India by Subhash Chand, Sharwn Singh and D. R. Singh

Theme 4: Agricultural Marketing and Agri-business: 12. Agricultural Economics in Agribusiness and Marketing by A. K. Singh, H. L. Singh and S. P. Singh 13. Diversification Through Floriculture in Kashmir Valley by Muneeb A. Wani, I.T. Nazki, Sheikh Mehraj, Neelofar, Ambreena Din, Shaziya Hassan and Quadri Javeed Ahmad Peer

Theme 5: Sustainability Issues in Agricultural Marketing: 14.Fruit Production and Marketing in Jammu Region: A Potential Area of Citrus for Sustainable Livelihood by Anil Bhat, Jyoti Kachroo, Manish Kr. Sharma and Devinder Singh Jamwal

Theme 6: Agricultural Marketing Extension 15. Quality and Safety Issues in Agriculture by Nafees Ahmad, Nishi Sharma and S. P. Singh 16. Market Led Extension - Issues & Challenges for Extension by Personnels by D.D. Sharma and Subhash Sharma 17. Role of Advertising in Agricultural Marketing by Jasbir Singh Manhas and Rakesh Nanda 18. Marketing: Ensures the Customer Satisfaction for Sustainable Livelihood by Jasbir Singh Manhas and S. P. Singh

Theme 7: Agricultural Marketing System and ICT: 19.Agricultural Marketing and ICT: A Case Study of Jammu District by Tarunvir Singh

Theme 8: Role of Government/ APMC in Promoting Agricultural Marketing 20.Model APMC Act and Agricultural Marketing System in India by Pawan Kumar Sharma, Sudhakar Dwivedi and Magdeshwar Sharma 21. Reforms in Agricultural Marketing System in Jammu & Kashmir State: An Overview Sudhakar Dwivedi and Pawan Kumar Sharma

Theme 9: Rural Marketing: 22. Rural Marketing and Tts Future Prospects by H.L. Singh, A. K. Singh and Mayuri Shukla 23.Employment and Unemployment Scenario in Labour Market in India by Anil Kumar Singh, S. P. Singh and Harminder Singh

Theme 10: Value Addition: 24. Agricultural Value Chain by Sanjiv Kumar, Subodh Agarwal and Rakesh Sharma 25. Prospects and Scope of Underutilized Fruit Crops in Kashmir Valley by Quadri Javeed Ahmad Peer, Shaziya Hassan, Sheikh Mehraj and Qurtulane

Theme 11: Marketing Strategy, Planning and Control: 26. Corporate Social Responsibility and Agribusiness Management by Shelleka Gupta

Theme 12: Agricultural Research: Impact of Externalities: 27. Survey Sampling for Assessing Externalities in Agriculture and Policy Planning by Manish Sharma, Pawan Kumar Sharma, Banti Kumar and M. Iqbal Jeelani Bhat