Communication Technologies in Agriculture (Hardback, P, Jaisridhar & Surudhi)

"This textbook, titled Communication Technologies in Agriculture, will be a comprehensive resource featuring 24 chapters that cover both traditional knowledge and cutting-edge innovations and trends in Agricultural Extension. It is intended for students, scholars, researchers, and practitioners in the field of Agricultural Extension. This book aims to fulfill the information needs of all stakeholders involved in the change process. Specifically, it will be useful for undergraduate students of Agriculture and Horticulture, as well as postgraduate students of Agricultural Extension, Mass Communication, and Rural Development, who are seeking to enhance their theoretical understanding.

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Content

"1.History of Communication,2.Concept, Definition, Nature and Ingredients of Development Communication,3.Models of Development Communication,4.Theories of Communication,5.Types of Communication, 6.Organisational Communication Nature and Importance,7.ICT Initiatives for Development,8.Cases of Successful ICT Projects, 9.Interactive Media, 10.e-Literacy, 11. Knowledge Management,12.e-Portal and Agri-Portal,13.Audiotex and Videotex,14.Kisan Call Centre15.Mobile Phones for Agriculture and Development, 16.Satellite based Communication,17.Remote Sensing Technology, 18.Institutional Classic Forms of Support Communication,19.Psychological Barriers in Communication,20.Fidelity and Credibility in Communication, 21.Nature and Importance of Feedback in Communication,22.Effect of Feedback in Development Communication, 23. Mechanisms of Feedback in Developmental Communication Feedback through Mail

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