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NIPA GENX ELECTRONIC RESOURCES & SOLUTIONS PRIVATE LIMITED

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Moringa: The Magic Plant and Enterprise (Hardback, Sankar Kumar Acharya & Manobharathi K.)

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ITC-HSN: 49011010

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Country Of Origin : India

Moringa oleifera has proven to be a valuable plant for farmers in the southern region of India, providing income and employment for numerous farm families. In addition to its economic benefits, Moringa oleifera offers extensive nutritional and medicinal potential. The leaf powder of the Moringa oleifera plant is now gaining recognition in overseas markets.
The book, Moringa: The Magic Plant and Enterprise, aims to encourage young scholars and entrepreneurs to harness the business opportunities, ecosystem, entrepreneurial communication, and marketing strategies surrounding Moringa in India. The book effectively employs a range of statistical methodologies and models, including ANN, CCA, and PCA, to explore the entrepreneurial trajectories and possibilities outlined in a well-designed empirical study.

  • Additional Information

    Moringa oleifera has become a valuable crop for farmers in southern India, offering both economic benefits and employment opportunities. Its leaf powder is gaining global recognition for its nutritional and medicinal properties. The book Moringa: The Magic Plant and Enterprise encourages young scholars and entrepreneurs to explore business opportunities related to Moringa in India. It focuses on ecosystem development, entrepreneurial communication, and marketing strategies, while utilizing statistical methods like ANN, CCA, and PCA to analyze entrepreneurial prospects. The book provides an in-depth empirical study, aiming to guide individuals interested in Moringa-based enterprises and innovations.


    Contents 


    1. Introduction 2. Review and Citations 3. Theory and Concept 4. Setting and Ecology 5.Research: Process and Methods6. Empirical Study and Revelation 7. Conclusion

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