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NIPA GENX ELECTRONIC RESOURCES & SOLUTIONS PRIVATE LIMITED

© 2020 NIPA GENX ELECTRONIC RESOURCES & SOLUTIONS. All Rights Reserved

Rural Agriculture Marketing (Hardback, Prashant S. Bodake, Srinivasan Iyengar & Prakash J.Kshirsagar Compiled by Anil Pande & Snehal A. Khanvilkar)

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ITC-HSN: 49011010

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Country Of Origin : India

This book examines the relationship between Rural Market Strategies and the Consumer Decision-Making Process, with an emphasis on the factors that shape marketing dynamics in rural areas. It delves into Rural Marketing Strategies, providing insights into tailored approaches that take into account the unique challenges and opportunities present in rural markets. The book emphasizes the importance of innovation and diffusion in rural markets, as they play a crucial role in shaping strategies that cater to the specific needs and preferences of rural consumers.
The book further explores the intricacies of Rural Distribution Systems, distribution strategies for consumer and industrial goods in rural contexts. It highlights the diverse considerations that need to be taken into account in these sectors. The role of Agricultural Produce Marketing Committees is also discussed, as they play a significant role in regulating andoptimizing the distribution of agricultural products in rural areas._on key aspects and tools.

  • Additional Information

    The book further explores the intricacies of Rural Distribution Systems, distribution strategies for consumer and industrial goods in rural contexts. It highlights the diverse considerations that need to be taken into account in these sectors. The role of Agricultural Produce Marketing Committees is also discussed, as they play a significant role in regulating andoptimizing the distribution of agricultural products in rural areas._on key aspects and tools.


    Contents


    1.Rural Marketing, 2.Rural Marketing Management, 3.Rural Marketing Strategies, 4,Rural Distribution, 5. Communication Technology in Rural Marketing, 6. Rural Marketing Research

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