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ITC-HSN: 49011010
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Country Of Origin :India
This textbook on strategic management offers highly engaging and conceptually sound insights on the subject. It provides an up-to-date and detailed discussion on the core concepts of strategic management as per Indian curricula requirements. It guides the corporate managers about the course of action to be taken to face the challenges of competition by gaining and encashing competitive advantage and thus winning the minds of stakeholders._x000D_ _x000D_ The book highlights the strategic framework in domestic as well as global context. It also provides both internal and external environmental analysis. It focuses on Strategic Management Planning process, including formulation of strategy at different levels i.e. Functional, Business, Corporate and Global. It also highlights Strategy implementation and control measures that includes behavioural dimensions, corporate governance, performance evaluation and corrective measures._x000D_ _x000D_ This book offers an interesting reading for academicians, students, corporate officials to gain access on the strategic approach for success of all types of organisations._x000D_
Additional Information
Chapter 1. Concept of Strategy_x000D_ Chapter 2. Strategic Framework_x000D_ Chapter 3. Strategy in Global Context_x000D_ Chapter 4. External environmental analysis_x000D_ Chapter 5. Competitive Analysis_x000D_ Chapter 6. Internal Environmental Analysis_x000D_ Chapter 7. Business Level Strategy_x000D_ Chapter 8. Competitive Strategy_x000D_ Chapter 9. Corporate Level Strategy_x000D_ Chapter 10. Implementation: Behavioral Dimension_x000D_ Chapter 11. Corporate Governance_x000D_ Chapter 12. Control in Strategic Management Process_x000D_ Chapter 13. Evaluation in Strategic Management Process_x000D_ _x000D_