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NIPA GENX ELECTRONIC RESOURCES & SOLUTIONS PRIVATE LIMITED

© 2020 NIPA GENX ELECTRONIC RESOURCES & SOLUTIONS. All Rights Reserved

Training Module on Marketing Cooperatives (Paperback, Coordination: Sudhir Mahajan; Guidance: Savitri Singh; Content Developers: Sagar Kisan Wadkar, V. K. Dubey; Reviewers and Technical Editing: Ramesh Mittal, Veena Kumari; Academic Assistance: Yashank Kalyani)

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In Stock
ITC-HSN: 49011010

Minimum Order Quantity 1

Accept Small Orders: No

Country Of Origin : India

The module highlights the critical role cooperatives play in linking farmers to markets and implementing government schemes, ensuring price stability and fair returns for agricultural producers. With the evolving role of Primary Agricultural Credit Societies (PACS) as multi-functional village-level entities, the need for an integrated marketing system from PACS to Apex is more urgent than ever. This module guides cooperatives in transitioning beyond their traditional Business-to-Government (B2G) model to diversify into Business-to-Business (B2B) and Business-to-Consumer (B2C) segments. It covers five key areas: Marketing Basics, Building Competitiveness, Supply Chain and Logistics Management, Sales and Distribution Strategies, and Legal Compliance._x000D_
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Designed to empower cooperative members and leaders, this resource provides the tools and knowledge to build a resilient marketing ecosystem that connects grassroots agricultural producers with broader markets, fostering sustainable growth and competitiveness._x000D_

  • Additional Information

    _x000D_ Basics of Marketing Cooperatives_x000D_ Building Market Competitiveness in Cooperatives_x000D_ Supply Chain and Logistics Management_x000D_ Sales and Distribution Management_x000D_ Legal and Operational Compliances for Marketing Cooperatives_x000D_ _x000D_

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